Archive for Company’ Category

Twitter for Nurses: Starter’s Guide for Nursing Professionals
Sep

23

2013

Twitter for Nurses: Starter’s Guide for Nursing Professionals

Twitter, the microblogging platform for immediate text-based messsaging between friends, experts, celebrities and breaking news, remains indisputable the second most popular social networking service. Mostly used for personal messaging, it can also be used to help you grow your personal and professional healthcare social media marketing efforts. Next I will discuss how Twitter for nurses can be used to push your personal branding. Besides the…

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Market and Brand Your Practice by Publishing Podcasts on iTunes
Sep

16

2013

Market and Brand Your Practice by Publishing Podcasts on iTunes

You are a doctor. And you want to market and brand your practice. You can either hire a marketing agency or consultant or you can start doing some marketing on your own. If you go for the latter, you should start doing this yesterday. Marketing on your own has many implications and techniques. You can start an email marketing campaign. You can publish a book….

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Facing the Dilemma of Healthcare Marketing Agency Selection
Sep

9

2013

Facing the Dilemma of Healthcare Marketing Agency Selection

Healthcare specialists face a dilemma when competing against other professionals in the field of medicine. The medical field is overcrowded with more and more people worldwide getting licenses by the minute. Some healthcare professionals are bothered by the dwindling number of their clients, and make loose efforts in getting the old ones back as well as luring new patients. Competition can be devastating for anyone’s…

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Social Media For Healthcare – Important Facts You Should Know
Sep

2

2013

Social Media For Healthcare – Important Facts You Should Know

In a world where there is cut throat competition among hospitals, clinics, medical centers, medical practices and several other healthcare providers, the implementation of promotion techniques has become extremely useful. If you run a healthcare organization and are experiencing a decline in the people contacting you to receive health treatments, then it is certain that you would feel the need to opt for marketing your…

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Branding your Medical Practice: A Practitioner’s Starters Guide
Aug

22

2013

Branding your Medical Practice: A Practitioner’s Starters Guide

There are several steps for branding your medical practice. Most of them could be discussed thoroughly by marketing and business executives before actual implementation. Others can be smoothly implemented and will come naturally as your branding project slowly unfolds. In this article I’d like to start from the basics. By defining what branding is. Branding is all those intangible assets  that your business, persona or…

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4 Steps to Drastically Improve Digital Marketing for Hospitals
Aug

15

2013

4 Steps to Drastically Improve Digital Marketing for Hospitals

Digital Marketing for Hospitals is no longer a gimmick but a necessity if you want to thrive in the digital internet age. A well researched digital marketing campaign allows hospitals to source new consumers and communicate effectively with existing consumers and associates. Consider the following steps to improve your marketing efforts. 1. Influence your consumer base to follow your call to action. Better communication with…

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Five Things Every Hospital Marketer Should be Doing Right Now
Aug

10

2013

Five Things Every Hospital Marketer Should be Doing Right Now

Social Media in healthcare has seen a tremendous growth in the past few years. Still, it is well behind the curve of other similar sized-organizations. A little over one-quarter of all hospitals in the US have a social media profile, according to a recent study by DC Interactive Group regarding social media for hospitals. There are plenty of excuses, from staffing problems to technical dizziness. But…

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Dermatology Marketing – How does it help you?
Aug

5

2013

Dermatology Marketing – How does it help you?

Marketing is a concept with several branches within a single field of study. Businesses try everything on the internet and hence they can gain a lot of popularity within a single night. Nowadays, several healthcare providers are taking advantage of the internet for marketing their products and services in order to expand their consumer reach. One of these branches, known as ‘Dermatology marketing’ offers interesting…

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Healthcare Marketing Agencies – What to Expect from them?
Jul

30

2013

Healthcare Marketing Agencies – What to Expect from them?

With the rapid increase in competition among various medical clinics and healthcare providers around the world, it has become essential to get the help of marketing and advertising agencies to help promote your services or products. With an ageing population highly active in digital channels, it has become crucial to develop a tailored marketing plan for any healthcare provider. More so considering declines in customers…

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Don’t sell to your patients, educate them
Jul

25

2013

Don’t sell to your patients, educate them

Good marketing is good education, which is probably why the best teachers in the world often make the best sales people. Motivational speakers are great example of this. Are they selling you? Or are they teaching you? The line is often very blurry, and so it should be in health care marketing. At Tech Med Marketing our sales people are educators. They ensure clients understand…

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