Blog Health Care Marketing

Jul

23

2013
Healthcare Marketing: PPC Two-Step Process to Increase Conversions

Healthcare Marketing: PPC Two-Step Process to Increase Conversions

Digital Marketing involves a set of strategies and tactics for finding and retaining customers and prospects online. In a harsh and dynamic competitive environment, it is unlikely that a medical practice or hospital without a solid digital marketing strategy will be successful. The healthcare marketing process sometimes can take a lot of time and a lot of money if you are paying for ad placements….

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Jul

8

2013
The third most popular online activity is not what you think

The third most popular online activity is not what you think

The most recent study regarding health online search trends has made it clear. Healthcare organizations and providers must tackle the power of online channels. The task seems daunting for medical practices, clinics and small healthcare business. Especially when trying to compete against established and reputable publishers of health content. Luckily there is a solution for these type of companies. Focusing in the power or local…

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